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A Roadmap to Personalizing Model Portfolios: Scaling with Purpose

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A Roadmap to Personalizing Model Portfolios: Scaling with Purpose

Oct 19, 2023

As personalized investment solutions gain traction, wealth managers are seeking scalable solutions to meet their clients’ demands. We illustrate how wealth managers can strategically integrate factor, thematic and sustainable investing to personalize model portfolios. Our analysis of the historical risk-and-return profiles of sample portfolios constructed using allocations to and blends of these strategies shows they have historically outperformed global equities.

Achieving effective personalization requires a delicate balance between the house view and client objectives.

Inputs to a personalized investment solution

This exhibit lists potential elements of a wealth manager's house view and the potential outcomes a client may desire to achieve through their investment portfolio. Balancing both viewpoints in personalizing the investment solution is critical. Portfolio strategies could include allocations to domestic securities, regional markets and industry sectors and to sustainable, thematic and factor investing.


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Research authors

  • Yuliya Plyakha Ferenc, Vice President, MSCI Research
  • Ashish Lodh, Executive Director, MSCI Research

Quantitative Investment Solutions

MSCI Quantitative Investment Solutions (QIS) offer hosted, scalable, and easy-to-integrate optimization solution that Asset Managers can use to help construct tax optimized and personalized portfolios in line with each of their clients’ financial objectives.

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The Impact of Tax Management on Client-Designed Portfolios

We analyze a framework for wealth managers considering the impact of managing their clients’ investment preferences alongside different tax-management approaches.

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Breaking Down the Direct Indexing Investment Process

Direct indexing has prompted wealth managers to evaluate their implementation choices for individual clients. Our research focuses on aspects of the wealth manager’s implementation of direct indexing as well as tax optimization.

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